About the Client
Fitness Brand is a health & wellness startup targeting young professionals in West Africa.
The Challenge
Users wanted a seamless fitness experience that adapts to their progress, goals, and available equipment.
The Solution
We built a React Native app with AI-powered workout plans, progress tracking, social features, and wearable device integration.
Key Features
AI Workout Plans
Personalized routines based on goals, equipment, and progress
Higher adherence rates
Progress Tracking
Visual charts for weight, strength, and body measurements
Motivation through visible progress
Social Features
Challenges, leaderboards, and workout sharing
Community-driven engagement
Wearable Sync
Integration with Apple Watch, Fitbit, and Garmin
Automatic activity logging
The Results
50K downloads in first quarter. 4.8★ average rating. 78% 30-day retention rate.
50K
Downloads in Q1
4.8★
Average rating
78%
30-day retention
15min
Avg daily usage
Our Process
Discovery
2 weeksUser research, competitive analysis, feature prioritization
Design
3 weeksApp UX/UI design, prototype testing with users
Development
7 weeksCore app, AI engine, integrations, social features
Testing
2 weeksBeta testing with 200 users, performance optimization
What the Client Loved
- The AI that adapts to available equipment
- Beta users loved the social features
- App store submission was handled end-to-end
Challenges We Overcame
- Syncing across multiple wearable platforms — unified health data abstraction
- Keeping app size small — aggressive code splitting and lazy loading
Technology Stack
Mobile
Backend
AI/ML
Other
