About the Client
A top-tier English Premier League football club with a global fanbase of 200M+ supporters, seeking to leverage AI for competitive advantage on and off the pitch.
The Challenge
Match analysis was done manually by a small team, taking days per game. Fan content creation was slow and didn't keep up with social media demands.
The Solution
We built an AI platform that automatically generates match analysis reports, player performance insights, and fan-facing content — from highlight reels to social media posts.
Key Features
Auto Match Analysis
AI generates tactical analysis within 30 minutes of final whistle
Coaching staff get insights 10x faster
Player Performance AI
Generative reports on player fitness, form, and comparison
Data-driven selection decisions
Fan Content Engine
AI-generated social posts, match previews, and highlight narratives
5x more content output
Scouting Reports
AI-generated scouting dossiers from video analysis
Wider talent pipeline
The Results
10x faster match analysis. 5x more fan content. Scouting pipeline expanded by 300%.
10x
Faster analysis
5x
More content
300%
Wider scouting
30min
Post-match reports
Our Process
Discovery
2 weeksCoaching staff interviews, content team workshops, data audit
Model Development
3 weeksTraining custom models, prompt engineering, validation
Platform Build
4 weeksDashboard, content pipeline, integrations
Validation
1 weekTesting with real match data, coaching staff feedback
"CiroStack gave us an AI advantage both on the pitch and on social media. Our coaching staff and content team are now powered by the same platform."
Daniel Rhodes
Head of Analytics
What the Client Loved
- Match analysis available before the team bus reaches the training ground
- The fan content engine keeps our social media feeds constantly active
- Scouting reports that used to take a week now take minutes
Challenges We Overcame
- Ensuring tactical accuracy — fine-tuned models with 5 years of match data
- Generating content in the club's unique voice — custom style transfer
Technology Stack
AI/ML
Video
Backend
Frontend
