About the Client
GlowUp Inc. is a beauty tech startup building tools for independent stylists, salon owners, and spa operators to manage bookings, payments, and client relationships.
The Challenge
Their US-based team was too expensive to scale. They needed a cost-effective nearshore team that could work in the same timezone and deliver enterprise-quality software.
The Solution
We provided a 5-person nearshore team in Lagos (overlapping US business hours) that built their entire platform — booking engine, POS integration, loyalty programs, and client management.
Key Features
Smart Booking
AI-optimized scheduling that minimizes gaps and maximizes revenue
25% more appointments per day
Client Management
Full client profiles with preferences, history, and notes
Personalized experiences that drive loyalty
Integrated Payments
POS, tips, and commission tracking in one system
Zero reconciliation headaches
Marketing Tools
Automated review requests, email campaigns, social posting
40% more repeat bookings
The Results
3,000+ professionals onboarded. 25% more daily appointments. 40% higher repeat booking rate.
3K+
Professionals
25%
More appointments
40%
Repeat bookings
60%
Cost savings vs US team
Our Process
Team Setup
2 weeksRecruitment, timezone alignment, process setup
MVP
6 weeksCore booking, profiles, payments
Features
6 weeksMarketing tools, analytics, integrations
Scale
2 weeksPerformance optimization, launch, onboarding
"CiroStack's nearshore team delivered better software at 60% of the cost. They're not a vendor — they're our engineering team."
Jessica Torres
CEO, GlowUp Inc.
What the Client Loved
- 60% cost savings compared to our US team
- The nearshore team felt like they were in the next room
- Quality was indistinguishable from a Silicon Valley team
Challenges We Overcame
- Timezone coordination — 6-hour overlap window maximized for live collaboration
- Maintaining code quality remotely — strict code review and CI/CD practices
Technology Stack
Frontend
Backend
Payments
Mobile
